A great menu is a great story — and I can’t wait to help tell yours. 

Welcome, I'm Sydney — founder of Syd the Somm and a hospitality consultant with over 15 years of hands-on experience in restaurant operations, high-volume service, and brand development. I specialize in designing menus and brand systems that don’t just look beautiful — they work. My approach blends aesthetics with strategy, helping your business connect, convert, and grow through hospitality-first design.

With experience that spans service, systems, and strategy, I’ve led multi-million-dollar operations, built menu programs from scratch, and trained teams to deliver unforgettable guest experiences.

Now, I bring that same guest-first mindset to branding, menus, and design. Whether you’re launching a new concept or refining what already works, I help your business look and feel its best — on paper and in person.

Like a sommelier expertly curates the perfect wine pairing, I craft thoughtfully designed menus and hospitality brands that elevate every guest experience. Through blending creative flair, strategic insight, and refined attention to detail to serve up unforgettable stories with style — I make your vision not just seen, but savored.